לתפוס את הפטנט

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מסימפסונס ועד סופרגול: כך בונים מותג מנצח

סדרת הפודקאסטים החדשה "לתפוס את הפטנט" עושה סדר בעולמות הקניין הרוחני, הפטנטים, החדשנות והיזמות. לאורך הפרקים של הפודקאסט, ד"ר אתי לוצאטו, עורכת פטנטים, ומנכ"לית קבוצת לוצאטו, יחד עם עו"ד תמר לוצאטו, ראש הפיתוח העסקי והשיווק של הקבוצה, מביאות את המדריך המלא לשמירה על הקניין הרוחני, בתחומים שונים: רפואה, ביטחון, בינה מלאכותית, עיצובים ומותגים ועוד.

הן מארחות באולפן יזמים פורצי דרך ויוצרים מובילים, ודרך הסיפורים שלהם חושפות את המאזינים לעולם המרתק של קניין רוחני וההגנה עליו. "לתפוס את הפטנט" – עכשיו בפודקאסטים של רדיוס 100FM באתר ובאפליקציה, ובכל הפלטפורמות המובילות

מסימפסונס ועד סופרגול: כך בונים מותג מנצח

מותג טוב הוא הרבה יותר מסתם שם – הוא נכס עסקי שיכול להגדיל את הערך של חברה, לבדל אותה מהמתחרים, ולהגן עליה מפני זיופים. בפרק הרביעי של "לתפוס את הפטנט",
הפודקאסט של קבוצת לוצאטו ורדיוס 100FM, בהנחיית ד"ר אסתר לוצאטו ועו"ד תמר לוצאטו, אנו צוללים לעולם המרתק של מותגים, סימני מסחר ולוחמה תחרותית בשוק הצרכנות.
הפעם מתארחים עומר דקל, מנכ"ל PMI – החברה השלישית בגודלה בעולם בייצור ושיווק צעצועים ומוצרי גיימינג, עם מותגים כמו בראול סטארס, אנגרי בירדס וסופרגול,
ועו"ד אורן מנדלר, ראש תחום ליטיגציית קניין רוחני בקבוצת לוצאטו. יחד, הם יספרו איך מגנים על מותג מצליח?
מה הופך סימן מסחר לכלי עסקי מנצח? ואיך להפוך שם מוכר לנכס ששווה מיליונים?

תנאי שימוש | תקנון אחיד לתחרויות ומבצעים רדיופוניים | Magnetic | פרסום תעמולת בחירות ברדיו | באלי b321.co.il

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